SOCIAL MEDIA APPROACH
SOCIAL MEDIA STRATEGY
Social media marketing refers to the process of gaining traffic or attention through social media sites like Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google Plus, YouTube etc. We use social media to increase brand awareness.
Social Media Objectives and Goals
Creating Social Accounts
Facebook : Facebook profile is one of the largest social media profiles on the web. Since Facebook is also the biggest social network on the planet, with 1.3 billion users, it’s important that people are able to quickly find us and connect. We will actively engage and post 3 updates weekly.
Twitter : Twitter is a micro blogging service with 319 million monthly active users. Our twitter profile management focus mainly on brand building and sharing useful tips. We will generate more targeted followers of our persona.
Google+ : Google+ profiles have a major role in Google search results. More engagement is Google+ profiles leads to improved ranking of our web pages. Also we can create communities and share our valuable information and drive more traffic to our website.
LinkedIn Company Pages : LinkedIn is a professional social network where we can share our expertise, case studies, blogs in order to attract potential customers.
Instagram : Instagram is likely the simplest social network we will deal with. We can share images and drive more traffic.
YouTube : YouTube has massive traffic and viewers, with over 1 billion people using YouTube. We will setup YouTube Channel and create videos about tips, remedies related to healthcare.
We will also create profiles and participate in Flickr, Tumblr, Quora, Foursquare, Pinterest, Reddit, StumbleUpon, Delicious, Digg etc.